What is Product Management?

Product Management is the practice of strategically driving the development, market launch, and continual support and improvement of a company's products. Product Managers act as the bridge between business, technology, and user experience teams to ensure products meet market needs and business objectives.

Key Responsibilities:

• Define product vision and strategy
• Conduct market research and competitive analysis
• Prioritise features and manage product roadmap
• Collaborate with engineering, design, and marketing teams
• Analyse product metrics and user feedback
• Make data-driven decisions for product improvements

Types of Product Managers

1. Technical Product Manager (TPM)

• Focus: Deep technical understanding of the product
• Responsibilities:
  • Work closely with engineering teams
  • Make technical trade-off decisions
  • Understand system architecture and APIs
  • Bridge the gap between technical and business teams
• Background: Usually from engineering or computer science

2. Growth Product Manager

• Focus: User acquisition, retention, and monetisation
• Responsibilities:
  • Optimise user funnels and conversion rates
  • A/B test features for growth
  • Analyse user behaviour and metrics
  • Drive product-led growth initiatives
• Background: Marketing, analytics, or data science

3. Platform Product Manager

• Focus: Internal tools and infrastructure